6 min read
Do you want to lean how to drive your page higher in Google Search results, without a developer?
It's easier than you think, in this article, we will go through a ways you can improve your SEO.
Developing your site properly is very important to SEO however there is only so much a developer can do for your site. If you want to go that extra, you need to do a couple of simple tricks to support your site.
This one is simple. Read other blogs who are in your industry or target the same clients you are targeting. Add a comment to their blog supporting them, adding to the discussion, and mention your business name with a link to your site.
for example, I'll write on a blog about optimising images for websites something like this:
What great advice and amazing suggestions. Your tools seem well researched. Optimising image size is very important, there are also more tips like Alt Text and more on a blog form Red Panda Designs, check it our HERE.
Mention your name and link your URL. This adds value to your both as Google will identify the link and connection between you both. The connection help prove that you are adding value to the internet, which Google use in their algorithm to rank you higher.
We seem to have two kinds of networks, a personal network being friends and personal Facebook account and then a professional network being work environments, events and LinkedIn.
Both of these networks are great resources for you. Who best to advocate for you than your friends? Your friends have their own professional networks and if you are a retail business, then they are your target audience. Your professional networks can be more targeted, you know their businesses and can be specific about how your service or products can solve their problems.
Here are some tips on using your networks:
Don't just write a slab of text with a few ads in it. Add images, even better, your own images or illustrations.
If you have made images, taken photos or have custom illustrations, it's a good idea to google search your own images. If someone else is using your images and you don't mind, that’s great, but they should be crediting you.
Here are a few steps on what you should do if you find your images on other posts.
There are a few tricks you can use to search for phrases and key words to include in your posts. This is a never-ending topic and no matter what I write, there will always be more you can do however, I’ll give you some tips.
Like any headline, your blog title needs to be catchy. When your post is shared, the title is what will catch the new reader because they may not have the context as the first reader. For example, someone reading your site sharing your post with someone who was just watching cat videos, the cat video person then needs to shift their cognitive flows into context of your article.
Here are a few ways to make your titles stand out:
Case studies can be used as a separate section in your site to validate your services or tell a detailed story of how you can help. Another way is to tell a small story or give examples in your posts. For example, I helped a customer reach new markets by not only building an attractive website targeting new markets, I also provided quality advice. I did this by setting up a teleconference and emailed the top 10 actions my client could do to expand into the target areas.
The result was great, but I'm also writing this blog because of that situation.
Depending on your blog type, statistics will help build trust and value in your post. Make sure the stats are relevant and referenced.
Links are important, other people linking to your site helps your sites ranking. You linking to other data points also help you a lot. Google sees these links as validating and adding. There is a difference between linking to www.myer.com and www.myer.com/retail-statustics-to-support-your-site.html.
Remember point 4 though, if you are linking from other peoples images, credit them and link to their site.
There are free tools that can help you search for broken links. A broken link can occur when you mention one blog in another blog then delete one of the blogs. We have all experienced this, you click on a link and get a 404 - page not found message.
Google notice these and will rank your down, mostly because you are not creating a good experience.
If you are following these tips and still not getting the results you want, please reach out to us for help. SEO management requires updating because your content, the internet and google algorithms are always changing.